Mobiquity

Is There a Doctor in your Phone?
With the advent of smartphones, tracking your health and managing your life is easier than ever. While there are duds apps such as the $.99 iStethoscope Pro, companies like Withings have created products like the $129 blood pressure cuff. It connects to an iPhone or iPad and graphs your blood pressure over time. This allows you see trends as well as share the data with your doctor.  Diabetes is also getting the mobile device treatment as AgaMatrix has collaborated with Sanofil to create the iBGStar, a blood glucose monitor that attaches to the iPhone. This device was recently approved by the FDA.

Facebook Hopes to Supercharge its Online Advertising
Facebook appears to be poised to revolutionize online advertising, as they get ready to launch premium ads that will integrate social circles with advertisements. These new ads will display which of your friends have ‘liked’ a company as well as use their comments alongside advertising copy to market to friends. Facebook has yet to say anything about this very personalized approach, but expectation is that they will address it at a marketing launch next week.

Social Media Seems to be Going Well… Now What?
Former vice-president for Radian6-- a social media measurement tool-- Amber Naslund has co-written a new book, The Now Revolution with Jay Baer. The book focuses on helping businesses develop ‘horizontal strategies’ to adapt to the impact social media can bring to a business. She sat down with Bryan Elliot of Behind the Brand to discuss the book and her advice for businesses.

iPad vs. IPAD: Showdown in China
The iPad represents 70 percent of tablet sales in China, but how much longer the Apple product will reign supreme may be finite. A Shanghai court has rejected a proposal that would have frozen the sale of iPads in the city until a similar case is ruled on in Shenzhen. Apple remains locked in a copyright battle over use of the “IPAD” name with the China-based affiliate of Proview International Holdings. The case centers on Proview’s initial purchase of the copyright on the name iPad, Apple claims that they bought the name from Proview in 2009. Ruling in the case is expected on February 29.

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