Strategy Team
Antoni Abella
Analyst
Antoni Abella Vendrell brings 10 years of combined experience in providing go-to market strategy, financial modeling and product management for entrepreneurial ventures, and in supplying high-tech software engineering R&D for multinational corporations such as Sony and Toshiba. Antoni's work has encompassed the education, consumer electronics, automotive and nonprofit sectors.
At Mobiquity, he specializes in strategy consulting, helping organizations rethink and innovate their business processes, technical infrastructure and mobile strategy.
Antoni earned his Bachelor of Science and Master of Science in telecom engineering from the Universitat Politècnica de Catalunya, BarcelonaTech, and an MBA from Carnegie Mellon’s Tepper School of Business.
Guy Davis
Manager, Market Insights
Davis has helped clients in a number of industries—including defense, healthcare, bioscience, energy, finance, legal, mobile technology—with dynamic monitoring needs.
He is valued for his instinctive ability to connect the dots and grasp the root cause of an issue or problem. Davis refined his platform-support and data-management skills at OmniChoice, a telecommunications software company.
In addition, he has demonstrated entrepreneurial talent, his last venture being a cyber-café, popular among Villanova law students.
Dr. Stephen Ferzoco
Chief Medical Officer
At Mobiquity, Doctor Ferzoco is focusing on the growing field of mHealth and how it can be used to improve efficiencies and care among hospitals, healthcare providers, patients and insurers.
One of his areas of concentration has been finding effective ways to change behavior through the 5Ps of healthcare—Predictive, Preventive, Parametric, Point of Care and Personalization.
Before joining Mobiquity, Doctor Ferzoco was an associate surgeon, division of general and gastrointestinal surgery, at Brigham and Women's Hospital, a Harvard Medical School affiliate; and co-founder of Zenoco, an innovative mobile-health solutions developer. He has been named a Top Doctor by U.S. News & World Report.
Doctor Ferzoco received his undergraduate degree from Tufts University and graduated from Yale University School of Medicine. He did his surgical training at Brigham and Women's Hospital.
Bob Egan
Vice President, Mobile Strategy
For more than 20 years, Egan’s insights, analysis and predictions have served as early-warning indicators—calls to action—for CEOs, product vendors, mobile operators and device manufacturers. At Mobiquity, Egan is focusing on enterprise deployment and business-benefit strategies, competitive insights and product architecture.
As vice president of the Gartner Group, Egan received the prestigious “Thought Leadership Achievement Award.” Wireless Review called him the “Market Maker” and Adweek Magazine’s Technology Marketing group named him one of the six most influential industry analysts. A pioneer in Wi-Fi, he was a member of the first release of the IEEE 802.11 WLAN standard.
Egan is the founding chairman of SourceMedia’s Mobile Banking and Emerging Applications Summit, the WiMAX Forum Congress and Gartner’s Enterprise Mobility Conference.
His commentaries have been featured in The Wall Street Journal, USA Today, Forbes, Businessweek and Fortune. He also writes two blogs, "Things Mobile" on Forbes.com and "The Mobile Strategist" at SepharimGroup.com, which focuses on the impact of mobility on global economies and consumer spending.
Jennifer Halloran
Vice President, Digital and Brand Strategy
Entering a rapidly changing field can be daunting. You must be creative and able to navigate successfully through unchartered territory. Such it is with digital marketing, which arose with the advent of the Internet, websites, multiple search engines, blogs and most recently, the explosion of social media.
Jennifer Halloran is an established veteran in the field. At Fidelity Investments, she developed digital-marketing programs in social media, mobile, online and the Fidelity website to support the company's brand and ultimate customer experience. She drove online programs that improved marketing ROI, engagement, and customer loyalty and satisfaction.
Earlier at Fidelity, Halloran oversaw and created cohesive and compelling marketing campaigns across traditional and digital marketing mediums.
Before joining Fidelity, Halloran was vice president of communications at Putnam Investments. There, she worked on Putnam’s retail mutual-fund and college-planning product lines.
Halloran holds an MBA focused on marketing and entrepreneurship from Babson College and a bachelor's degree in political science and economics from Boston College.
Joe Portale
Vice President, Consulting and Support Services
Portale’s background spans 27 years in system architecture/software development, consulting, project and program management, and business development. While with IBM, Lockheed Martin, Booz Allen and the National Security Agency, Portale focused on the practical applications of systems engineering and information security within the government and private industry.
He has used his understanding of information security, public key infrastructures, biometrics and cryptography to expand security architectures for private companies in multiple industries.
Portale has a Bachelor of Science degree from the University of Delaware and is a sought-after speaker on the topics of systems engineering and information security.
Dr. Gary Rozal
Statistician, Vice President of Analytics
As a statistician with more than 20 years of data analysis and statistical-modeling experience—including data mining, cluster analysis, regression models, time-series forecasting and econometric structural equations modeling—Dr. Rozal is uniquely qualified to provide Mobiquity's clients with information tailored their market offerings.
He is an expert in digital media analytics, particularly in the area of website optimization for desktops and mobile devices, SEO/SEM, social media and social marketing. He has developed algorithms that improve consumer response or marketing investment return on digital, traditional and cross-platform marketing.
Dr. Rozal has worked with a number of Fortune 500 organizations, including AT&T, Cingular, SBC, General Motors, Toyota, Delta, United Airlines, Air Canada, ESPN, Pepsi, Nestlé and Hewlett-Packard. Earlier in his career, he served as a senior technical staff member with AT&T Labs.
He is a graduate of Yale University with a degree in statistics.
Dr. Scott Snyder
President, Chief Strategy Officer and Mobiquity Co-founder
"Through a structured process, Mobiquity has helped us to identify new benefits that mobility can generate for our customers, employees and partners. The mobility playbook provides a roadmap to make these benefits a reality."
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